A full auditorium of people seated facing the stage during a CRAVE session.

CRAVE

Human skills for the moments that test a team.

Leadership and human-skills training that helps teams communicate, adapt, recover, and execute when the pressure is real.

Train the Mind. Trust the Moment. Transform Performance.

Discuss Your Team’s NeedsSee How CRAVE Works

Every goal creates a Gap.

The Gap is the space between where a team stands and where it intends to go. Inside it are the conversations, decisions, setbacks, and moments of pressure that shape the outcome.

  • COURAGE
  • RESILIENCE
  • AWARENESS
  • VISUALIZATION
  • EXECUTION

Through guided learning, intentional practice, and real-world application, participants strengthen their ability to call on these skills when the moment arrives.

The moments that shape performance

  • The exit interview that tells you what you already knew.
  • The team that looks great on paper, but is quietly falling apart.
  • The first-time manager who doesn't know what they don't know.
  • The new quota conversation nobody's excited about.
  • The end-of-month recap you have to deliver, no matter the numbers.
  • The 1:1 where the feedback finally has to be honest.

Plans set the direction. Human skills determine how a team responds when the moment arrives.

“The presentation and half-day seminar were rated the most impactful part of our entire New Leader Training Week. Since the training, we have seen our new leaders use these skills in the moments that matter.”

— CRAVE Client
New Leader Training engagement
Mike James, founder of CRAVE, smiling in a black t-shirt

Mike James

Founder, CRAVE

Built from more than two decades of experience developing people and leading teams through growth, change, mergers, shifting roles, and high-pressure decisions.

Read Mike’s StoryDiscuss Your Team’s Needs

Bring CRAVE to your team

  • Keynote

    From $3,500

    • 45–90 minutes
    • Discovery included

  • Workshop

    From $6,500

    • Half or full day
    • Interactive practice
    • Team-specific scenarios

  • Complete Experience

    $900per person

    • Seven-week structure
    • 14 total hours (2 per week)
    • Up to 20 participants
    • Workbook and tools
    • Practice and feedback
Start a Conversation

Massachusetts employers: training may be reimbursed.

CRAVE is listed as an approved course in the Workforce Training Fund Express Program.

Qualifying employers with 100 or fewer W-2 employees working in Massachusetts may receive up to 100% reimbursement.

Limits: $3,000 per employee, per course $300 per instructional hour $15,000 per company, per calendar year.

The employer applies directly and must receive approval before training begins.

Discuss Eligibility

Bring CRAVE to your team.

Bring us the goal. Together, we will identify the moments and build the training around them.

Start a Conversation

Looking for the individual course? Join the waitlist.